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论西方跨国公司品牌管理的战略性调整
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Foreign Economics & Management Vol. 22, Issue 10, pp. 30 - 37 (2000)
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范秀成. 论西方跨国公司品牌管理的战略性调整[J]. Foreign Economics & Management, 2000, 22(10): 30–37. 
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