基于两大心理学理论对网购消费者虚拟体验的解读
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外国经济与管理 2011 年 第 33 卷第 02 期, 页码：41 - 47
摘要
参考文献
摘要
互联网技术的飞速发展使得网络传递多种感官信息成为可能,进而使得体验营销的外延得以扩展,并向虚拟体验营销演进。然而,现有的体验营销理论无法解释互联网环境下消费者感觉信息的获取与加工机制。鉴于此,本文尝试将认知心理学领域的具身认知论和多感官交互与整合理论引入虚拟体验营销研究,以期为消费者虚拟体验研究奠定更为扎实的理论基础,并为相关研究提供启示。
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[3]Li,Hairong,Daugherty,Terry,and Biocca,Frank.The role of virtual experiencein consumer learning[J].Journal of Consum-er Psychology,2003,13(4):395-407.
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[6]Anderson,ML.Book review:Howthe body shapes the way we think:A new view of intelligence[J].Artificial Intelligence,2010,174(2):152-154.
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[8]Deng,X,and Kahn,Barbara E.Is your product on the right side?The“location effect”on perceived product heaviness andpackage evaluation[J].Journal of Marketing Research,2009,46(6):725-738.
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[10]Mandel,N,and EJ Johnson.When web pages influence choice:Effects of visual pri mes on experts and novices[J].Journal ofConsumer Research,2002,29(2):235-245.
[11]Meltzoff,A N,and Moore,MK.I mitation,memory,and the representation of persons[J].Infant Behavior&Development,2002,25(1):39-61.
[12]Mortensen,D H,Bech,S,Begault,Durand R,and Adelstein,Bernard D.The relative i mportance of visual,auditory,andhaptic information for the user’s experience of mechanical switches[J].Perception,2009,38(10):1 560-1 571.
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[14]McGurk,H.Hearing lips and seeing voices[J].Nature,1997,264(5588):746-748.
[15]王立平,库逸轩.触觉—视觉交叉模式工作记忆的研究[J].心理科学,2008,31(6):1 301-1 303.
[16]Ramachandran,V S,and Rogers-Ramachandran,Diane.Touchingillusions[J].Scientific American Special Edition,2008,18(2):60-63.
[17]Zampini,M,S Mawhinney,and C Spence.Tactile perception of the roughness of the end of a tool:What role does tool handleroughness play?[J].Neuroscience Letters,2006,400(3):235-239.
[18]Zellner,D A,McGarry,Amy,Mattern-McClory,Rachel,and Abreu,Diana.Masculinity/femininity of fine fragrances affectscolor-odor correspondences:Acase for cognitions influencing cross-modal correspondences[J].Chemical Senses,2008,33(2):211-222.
[19]Howard,J A.Marketing theory of the firm[J].Journal of Marketing,1983,47(4):90-100.
[20]Rosa,J A,and Malter,Alan J.E-(embodied)knowledge and e-commerce:Howphysiological factors affect online sales of ex-periential products[J].Journal of Consumer Psychology,2003,13(1/2):63-73.
引用本文
刘晟楠, 董大海. 基于两大心理学理论对网购消费者虚拟体验的解读[J]. 外国经济与管理, 2011, 33(2): 41–47.
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