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3552本文系统梳理了营销学研究中涉及孤独感对消费者决策影响的文献。首先，我们介绍了本文的文献来源和孤独感相关研究的发展趋势；其次，本文依次厘清了孤独感的概念，明确了孤独感的分类，辨析了孤独感与相近概念的联系与区别，总结了孤独感的测量与操纵方法；再者，本文选取孤独感与消费者决策这一角度，从孤独感给消费者带来的矛盾性心理、补偿性心理与认知模式差异三个维度对高孤独感个体消费行为的特征进行了剖析，并从外部环境与个体内部两个角度找出了影响高孤独感消费者行为的因素；最后，本文指出了孤独感研究对于营销实践的启示，并展望了未来孤独感研究可能的思路与方向。本文旨在对孤独感与消费者决策相关研究进行梳理，搭建一个系统化的研究体系，并为后续孤独感与消费行为研究提供一个较为全面的理论框架。本文不仅为企业调整营销战略以回应高孤独感消费者群体的诉求提供了参考，也为帮助高孤独感群体化解孤独感从而提升消费者福祉提供了一定的启示。
孤独感与消费者决策研究：述评与展望
摘要
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陈诺亚, 黎俊显, 李少波, 等. 孤独感与消费者决策研究：述评与展望[J]. 外国经济与管理, 2022, 44(11): 29-48.
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