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【With the same tag:【锚定效应】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Random Discount Tactics on the Intention to Buy: Roles of Anchoring Effect and Price Fairness Perception
Xie Chunya, Chang En-Chung, Sun Wenwen
First published at: Oct 20, 2022
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doi:10.16538/j.cnki.fem.20220115.202
Foreign Economics & Management, Vol. 44, Issue 10, pp. 70 - 86
    |  F016；F061.2
The Pricing Mechanism in the Market under Uncertainty: A Reflection on Neo-classical Price Theory Based on the Analysis Framework of Psychology and Power
Zhu Fuqiang
First published at: May 01, 2018
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doi:10.16538/j.cnki.jfe.2018.05.005
Journal of Finance and Economics, Vol. 44, Issue 05, pp. 61 - 82
  
A Literature Review of the Application of Numerosity Effect in Consumer Behavior Field
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Foreign Economics & Management, Vol. 36, Issue 05, pp. 23 - 31
  
A Study on the Long-term Anchoring Effect of Accounting Information in the Process of Investment Decision——An Improvement on the Empirical Methodin Quantitative Perspective
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Journal of Finance and Economics, Vol. 35, Issue 11, pp. 49 - 59
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