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【With the same tag:【说服力】 Found 3 articles】 /Page Order by: Asce Desc

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营销 | F270

The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?

Dong Zerui, Du Jiangang, Meng Lu

With the implementation and promotion of the “Healthy China” strategy, health-related issues have received increasing attention from the corporate and academic communities. For...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191015.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83

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The Reasons for Voice Endorsement:Research Based on Persuasion Theory

Zhang Long, Li Xiang

The voice endorsement from managers has impacts on subsequent employee voice behavior and organizational changes. Drawing on the persuasion theory,this paper firstly points out that voice ...

First published at: Sep 20, 2016

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doi:10.16538/j.cnki.fem.2016.09.006

Foreign Economics & Management, Vol. 38, Issue 09, pp. 80 - 92

调节匹配对消费者的劝说性影响研究综述

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Foreign Economics & Management, Vol. 33, Issue 12, pp. 58 - 64

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