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【With the same tag:【移情】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images

Leng Xionghui, Zhou Xiaoyu

How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230421.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136

| F270

To Be Underdogs or Top Dogs? The Brand Biography and Consumers’ Brand Attitude: The Mediation Role of Empathy

Shen Zhengshun, Li Huaibin

The brand biography is a popular topic in marketing today, in which firms author a dynamic, historical account of the events that have shaped the brand over time. Since the story narrative...

First published at: Jun 01, 2019

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doi:10.16538/j.cnki.fem.2019.06.010

Foreign Economics & Management, Vol. 41, Issue 06, pp. 138 - 152

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