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【With the same tag:【移情】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images
Leng Xionghui, Zhou Xiaoyu
First published at: Dec 20, 2023
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doi:10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136
    |  F270
To Be Underdogs or Top Dogs? The Brand Biography and Consumers’ Brand Attitude: The Mediation Role of Empathy
Shen Zhengshun, Li Huaibin
First published at: Jun 01, 2019
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doi:10.16538/j.cnki.fem.2019.06.010
Foreign Economics & Management, Vol. 41, Issue 06, pp. 138 - 152
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