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Does Positive Word-of-Mouth of Luxury Brands Lead to Favorable Image? The Negative Effect of Social Characteristics on Brand Attitudes in Social Media
Feng Wenting, Yi Mengjie, Sun Hongjie
First published at: Jan 20, 2022
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doi:10.16538/j.cnki.fem.20210809.301
Foreign Economics & Management, Vol. 44, Issue 01, pp. 119 - 136
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