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  STRATEGIC MANAGEMENT  |  F270
The Dynamic Evolution Mechanism of Hybrid Organizational Identity in Platform Enterprises: A Longitudinal Case Study of Pinduoduo
Liu Shasha, Wang Shuilian, Fu Hanhan
First published at: Sep 20, 2025
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doi:10.16538/j.cnki.fem.20250228.301
Foreign Economics & Management, Vol. 47, Issue 09, pp. 47 - 69,152
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