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【With the same tag:【消费者知识】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Effect of Consumer Expertise: A Review and Prospects

Wu Bo, Song Mengjia, Cao Fei

Consumer expertise is defined as the ability to successfully perform product-related tasks. The rapid development of the Internet era has made it more convenient for consumers to obtain ex...

First published at: Apr 20, 2024

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doi:10.16538/j.cnki.fem.20230902.303

Foreign Economics & Management, Vol. 46, Issue 04, pp. 136 - 152

| F270

Does the City Gate on Fire Benefit the Fish in Pool? The Reverse Spillover Effect of Negative Exposure of Product Brands on Ingredient Brands

He Yun, Zhong Ke, Sun Chengcheng

The distinctive symbol and image connected with consumer mind created by manufacturers of parts contained in the finished products are known as ingredient brands. As a ingredient brand is ...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.001

Foreign Economics & Management, Vol. 39, Issue 11, pp. 3 - 13

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