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【With the same tag:【新产品】 Found 7 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
“Social Climbing” or “Self-inflicted Hardship”? A Research on the Impact of Co-branding on the Evaluation of New Products by Weak Brands
Liu Pei, Sun Guohui, Tao Ketao, et al
First published at: Nov 20, 2025
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doi:10.16538/j.cnki.fem.20250720.301
Foreign Economics & Management, Vol. 47, Issue 11, pp. 137 - 152
  CORPORATE FINANCE  |  F270
Is “Internet Plus” a Powerful Weapon for Listed Companies to Achieve Counterattack in the Digital Economy Era? A Research on Information Disclosure of New Products Based on Self-media
Huang Hongbin, Liu Qianru, Feng Hao
First published at: May 20, 2021
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doi:10.16538?/j.cnki.fem.20210208.201
Foreign Economics & Management, Vol. 43, Issue 05, pp. 137 - 152
    |  F270
A Literature Review of Mental Simulation in New Product Marketing
Song Jinzhu, Wang Sheng, Ying Jiaming
First published at: Jul 01, 2020
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doi:10.16538/j.cnki.fem.20200212.301
Foreign Economics & Management, Vol. 42, Issue 07, pp. 36 - 47
  
A Study of Self-selection Effect of New Product Decision-making in Heterogeneous Firms: On the Role of Sunk Costs
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Journal of Finance and Economics, Vol. 38, Issue 11, pp. 19 - 27
  
新产品开发中的客户参与和供应商参与前沿研究述评与未来展望
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Foreign Economics & Management, Vol. 34, Issue 07, pp. 75 - 81
  
新产品开发项目复杂性权变管理策略研究与展望——基于选择法与学习法
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Foreign Economics & Management, Vol. 34, Issue 05, pp. 59 - 66
  
消费者创新的结构及内在机理研究
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Foreign Economics & Management, Vol. 31, Issue 03, pp. 38 - 45
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