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“Social Climbing” or “Self-inflicted Hardship”? A Research on the Impact of Co-branding on the Evaluation of New Products by Weak Brands
Liu Pei, Sun Guohui, Tao Ketao, et al
First published at: Nov 20, 2025
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doi:10.16538/j.cnki.fem.20250720.301
Foreign Economics & Management, Vol. 47, Issue 11, pp. 137 - 152
  
Brand Management in the Context of M&As like a Snake Which Tries to Swallow an Elephant:A Literature Review and Prospects
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Foreign Economics & Management, Vol. 37, Issue 02, pp. 51 - 58
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