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【With the same tag:【在线评论】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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The Spillover Effect of WOM Formed by Online Reviews and Its Difference among Brands
Wang Tao, Yu Xue
First published at: Jul 01, 2019
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doi:10.16538/j.cnki.fem.2019.07.009
Foreign Economics & Management, Vol. 41, Issue 07, pp. 125 - 136
  
什么样的产品评论最有用？——在线评论数量特征和文本特征对其有用性的影响研究
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Foreign Economics & Management, Vol. 37, Issue 04, pp.
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