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【With the same tag:【品牌认同】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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A Literature Review of Brand Evangelism
Yuan Denghua, Wang Qi, Zhu Liye
First published at: Jan 25, 2016
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doi:10.16538/j.cnki.fem.2016.03.005
Foreign Economics & Management, Vol. 38, Issue 03, pp. 61 - 72
  
Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing
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Foreign Economics & Management, Vol. 36, Issue 12, pp. 13 - 21
  
On Formation Mechanism of Brand Loyalty Based on Brand Love
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Foreign Economics & Management, Vol. 36, Issue 11, pp. 33 - 44
  
A Review of the Literature of Customer-company Identification and Prospects
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Foreign Economics & Management, Vol. 36, Issue 02, pp. 24 - 34
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