钟科, 王海忠, 杨晨. Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing[J]. Foreign Economics & Management, 2014, 36(12): 13–21.
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Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief
Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing
Foreign Economics & Management Vol. 36, Issue 12, pp. 13 - 21 (2014)
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