Home  >  Same Tag Articles
【With the same tag:【品牌显著性】 Found 1 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  MARKETING  |  F270
Does Positive Word-of-Mouth of Luxury Brands Lead to Favorable Image? The Negative Effect of Social Characteristics on Brand Attitudes in Social Media
Feng Wenting, Yi Mengjie, Sun Hongjie
First published at: Jan 20, 2022
View: HTML | PDF | Download PDF(981.8 KB) | ESI
doi:10.16538/j.cnki.fem.20210809.301
Foreign Economics & Management, Vol. 44, Issue 01, pp. 119 - 136
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2024 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433