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Same Tag Articles
【With the same tag:【品牌化】 Found 9 articles】
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| F270
Brand Architecture Strategy: Research Review and Prospects
Jiang Lianxiong
,
Zhu Huihuang
,
He Yun
, et al
The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...
First published at: Oct 20, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200720.301
Foreign Economics & Management
, Vol. 42, Issue 10
, pp. 49 - 61
| F270
Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi
,
He Jiaxun
Global brand equity reflects the value sources that differentiate global brands from other common brands, which is an important research topic recently concerned by international academia ...
First published at: Jan 20, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management
, Vol. 39, Issue 01
, pp. 29 - 41,67
Research Development of Place Branding Model and Performance Evaluation and Prospects
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ESI
Foreign Economics & Management
, Vol. 36, Issue 09
, pp. 29 - 37
A Review of the Literature of Ingredient Branding
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ESI
Foreign Economics & Management
, Vol. 36, Issue 06
, pp. 42 - 50
A Review of Foreign Literature of Brands in Nonprofit Organizations and Prospects
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ESI
Foreign Economics & Management
, Vol. 35, Issue 11
, pp. 60 - 69
Content Marketing in the Social Media Age:Definition Analysis and Research Prospects
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ESI
Foreign Economics & Management
, Vol. 35, Issue 06
, pp. 61 - 72
服务企业内部
品牌化
研究述评
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ESI
Foreign Economics & Management
, Vol. 34, Issue 07
, pp. 42 - 52
国外员工
品牌化
行为研究进展评介
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ESI
Foreign Economics & Management
, Vol. 34, Issue 06
, pp. 49 - 56
国外区域
品牌化
理论研究进展探析
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ESI
Foreign Economics & Management
, Vol. 31, Issue 02
, pp. 40 - 49
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