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【With the same tag:【产品偏好】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

MARKETING | F270

“Happy Alone” or “Happy Together”: The Effect of Ritual Size on Consumer Product Preference

Wei Haiying, Yu Xiaomin, Liu Qian

Rituals are valuable and symbolic activities that are increasingly becoming a tool not only for consumers to add color to their lives, but also as a novel marketing tool that is becoming a...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20220226.301

Foreign Economics & Management, Vol. 44, Issue 04, pp. 95 - 105

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