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【With the same tag:【临场感】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Being Personally on the Scene: A Research on the Behavior Willingness Mechanism of Webcasting Users

Zhang Jieqiong, Han Shenghao, Gao Weihe

Under the impact of the epidemic prevention extra-long holiday after the outbreak of the COVID-19 epidemic, the era of “national live broadcast” is coming. Webcast has become a...

First published at: Nov 20, 2022

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doi:10.16538/j.cnki.fem.20220409.201

Foreign Economics & Management, Vol. 44, Issue 11, pp. 49 - 62

| F270

Virtual Reality Marketing: A Review and Prospects

Chen Juan, Xi Nannan, Ning Changhui, et al

We define VR marketing as the application of virtual reality technology to any aspect of marketing. Throughout practice and literature, VR is employed to improve either or both the utility...

First published at: Oct 01, 2019

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doi:10.16538/j.cnki.fem.20190813.004

Foreign Economics & Management, Vol. 41, Issue 10, pp. 17 - 30

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