Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【personal brand】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

From Things to People: The Concept, Shaping, and Outcomes of Personal Brand

Gao Weihe, Wang Deyong

The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...

First published at: Mar 20, 2024

View: HTML | PDF | Download PDF(1283.3 KB) | ESI

doi:10.16538/j.cnki.fem.20230712.303

Foreign Economics & Management, Vol. 46, Issue 03, pp. 36 - 52

| F270

Entrepreneur Image, Consumer-entrepreneur Admiration and Consumer Brand Attitude

Liu Wei, Ji Simiao, Qi Penghu

The personal image of an entrepreneur, which truly reflects his firm’s brand image, is an important source of the subordinate brand associations and even the brand equity of the firm...

First published at: Mar 01, 2018

View: HTML | PDF | Download PDF(789.4 KB) | ESI

doi:10.16538/j.cnki.fem.2018.03.009

Foreign Economics & Management, Vol. 40, Issue 03, pp. 121 - 136

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2025 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433