Home  >  Same Tag Articles
【With the same tag:【customer engagement】 Found 3 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
  MARKETING  |  F270
Negatively-valenced Customer Engagement Research:A Review and Prospects
Zhu Liye, Yuan Denghua, Li Chunyu, et al
First published at: Jul 20, 2024
View: HTML | PDF | Download PDF(1082.2 KB) | ESI
doi:10.16538/j.cnki.fem.20231210.301
Foreign Economics & Management, Vol. 46, Issue 07, pp. 120 - 134
  MARKETING  |  F270
Identification of Customer Engagement Capability: Connotation, Methods and Strategies
Li Qiang, Weng Zhigang, Gao Dinghui
First published at: Jun 20, 2021
View: HTML | PDF | Download PDF(905.7 KB) | ESI
doi:10.16538/j.cnki.fem.20210306.301
Foreign Economics & Management, Vol. 43, Issue 06, pp. 27 - 42
    |  F270
How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Zhu Liye, Yuan Denghua, Zhang Hongming
First published at: May 01, 2018
View: HTML | PDF | Download PDF(605.7 KB) | ESI
doi:10.16538/j.cnki.fem.2018.05.007
Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2024 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433