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【With the same tag:【consumer psychology】 Found 3 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Review and Prospects of Research on Consumer Impatience

Ke Weilin, Fei Xianzheng, Li Ruoxi

Consumer impatience refers to the extent to which consumers are unwilling to wait to obtain certain benefits in consumption scenarios. Although research on consumer impatience is increasi...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240910.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 115 - 134

MARKETING | F270

Secret Consumption: A Review and Prospects

Xu Huan, You Tingting, Zhang Min, et al

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

Artificial Intelligence Marketing: A Research Review and Prospects

Zhu Guowei, Gao Wenli, Liu Jiahui, et al

The development of artificial intelligence provides new opportunities and solutions for marketing and promotes the transformation of marketing to intelligence. Many companies have begun to...

First published at: Jul 20, 2021

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doi:10.16538/j.cnki.fem.20201226.301

Foreign Economics & Management, Vol. 43, Issue 07, pp. 86 - 96

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