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【With the same tag:【游戏化】 Found 2 articles】 /Page Order by: Asce Desc

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HUMAN RESOURCE MANAGEMENT | F270

Can Gamification Motivate Employees’ Proactive Behavior?

Chen Yuanyuan, Gao Liangmou

Video games have a strong incentive effect and a hedonic experience effect, and have obvious advantages in attracting individual engagement. Inspired by it, the application of gamification...

First published at: Sep 20, 2021

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doi:10.16538/j.cnki.fem.20210315.301

Foreign Economics & Management, Vol. 43, Issue 09, pp. 133 - 152

| F270

A Review and Prospects of Foreign Gamification Marketing Research

Ning Changhui, Xi Nannan

Gamification has been widely used in health-care, education and training, marketing activities and enterprise management, which can affect the psychological states and behavior of consumer...

First published at: Oct 01, 2017

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doi:10.16538/j.cnki.fem.2017.10.005

Foreign Economics & Management, Vol. 39, Issue 10, pp. 72 - 85

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