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【With the same tag:【决策信心】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products

Sun Jin, Chen Chen, Lu Juan

As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...

First published at: Feb 20, 2023

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doi:10.16538/j.cnki.fem.20221022.301

Foreign Economics & Management, Vol. 45, Issue 02, pp. 82 - 99

MARKETING | F270

The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option

Hu Chuming, Wu Zihao, Li Xinqian, et al

The compromise effect means that consumers are more inclined to choose an option with medium attributes when facing multiple options with multiple attributes. Busyness has become an import...

First published at: Jan 20, 2023

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doi:10.16538/j.cnki.fem.20220914.301

Foreign Economics & Management, Vol. 45, Issue 01, pp. 67 - 87

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