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【With the same tag:【主观地位】 Found 2 articles】 /Page Order by: Asce Desc

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Status Perception of Private Entrepreneurs and Employment Protection

Gan Weiyu, Qin Tianzhu

Employment protection is the micro foundation and practical path to improve people’s living standards and stabilize the employment market. Based on the 11th and 12th micro survey data gat...

First published at: Feb 01, 2023

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doi:10.16538/j.cnki.jsufe.2023.01.007

Journal of Shanghai University of Finance and Economics, Vol. 25, Issue 01, pp. 93 - 107,123

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Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention

Zhou Yijin, Mao Shiman, Chen Xiaoyan

Many brands work on strengthening brand bonds and building interpersonal relationships with consumers via anthropomorphism. However, different characters of brand anthropomorphism attract ...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191112.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 43 - 58

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