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【With the same tag:【个性化推荐】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

| F274

A Literature Review of Online Personalized Recommendations and Prospects

Sun Luping, Zhang Lijun, Wang Ping

In fiercely competitive online retail activities, to improve customer shopping experience and cultivate consumer loyalty, more and more e-commerce websites now begin to provide personalize...

First published at: Jun 01, 2016

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doi:10.16538/j.cnki.fem.2016.06.006

Foreign Economics & Management, Vol. 38, Issue 06, pp. 82 - 99

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Journal of Shanghai University of Finance and Economics

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