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Same Tag Articles
【With the same tag:【service ecosystem】 Found 2 articles】
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MARKETING
| F270
Negatively-valenced Customer Engagement Research:A Review and Prospects
Zhu Liye
,
Yuan Denghua
,
Li Chunyu
, et al
Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...
First published at: Jul 20, 2024
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(1082.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20231210.301
Foreign Economics & Management
, Vol. 46, Issue 07
, pp. 120 - 134
| F270
The Evolution and Prospects of Value Co-creation Research: A Perspective from Customer Experience to
Service Ecosystem
s
Jian Zhaoquan
,
Linghu Kerui
,
Li Lei
Value co-creation refers to a dynamic process of co-creating value through service exchange and resources integration by value creation agents. Value co-creation is an important topic in m...
First published at: Sep 20, 2016
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(1163.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.2016.09.001
Foreign Economics & Management
, Vol. 38, Issue 09
, pp. 3 - 20
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