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【With the same tag:【sensory marketing】 Found 3 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

| F270

Consumers’ Multi-sensory Interaction: Performance, Formation Mechanism and Research Prospects

Zhang Quancheng, Lai Tianhao, Yang Yuke, et al

There is interaction between consumers’ different sensory modalities. A sensory from one modality can influence the sensory from another modality, and their congruency can also influence ...

First published at: Jul 01, 2017

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doi:10.16538/j.cnki.fem.2017.07.006

Foreign Economics & Management, Vol. 39, Issue 07, pp. 80 - 90

| F270

Sensory Marketing:A Literature Review and Prospects

Zhong Ke, Wang Haizhong, Yang Chen

Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recen...

First published at: May 01, 2016

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doi:10.16538/j.cnki.fem.2016.05.006

Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85

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