Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【product preference】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

View: HTML | PDF | Download PDF(843.6 KB) | ESI

doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

MARKETING | F270

“Happy Alone” or “Happy Together”: The Effect of Ritual Size on Consumer Product Preference

Wei Haiying, Yu Xiaomin, Liu Qian

Rituals are valuable and symbolic activities that are increasingly becoming a tool not only for consumers to add color to their lives, but also as a novel marketing tool that is becoming a...

First published at: Apr 20, 2022

View: HTML | PDF | Download PDF(612.1 KB) | ESI

doi:10.16538/j.cnki.fem.20220226.301

Foreign Economics & Management, Vol. 44, Issue 04, pp. 95 - 105

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2025 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433