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【With the same tag:【personal brand】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

From Things to People: The Concept, Shaping, and Outcomes of Personal Brand

Gao Weihe, Wang Deyong

The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230712.303

Foreign Economics & Management, Vol. 46, Issue 03, pp. 36 - 52

| F270

Entrepreneur Image, Consumer-entrepreneur Admiration and Consumer Brand Attitude

Liu Wei, Ji Simiao, Qi Penghu

The personal image of an entrepreneur, which truly reflects his firm’s brand image, is an important source of the subordinate brand associations and even the brand equity of the firm...

First published at: Mar 01, 2018

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doi:10.16538/j.cnki.fem.2018.03.009

Foreign Economics & Management, Vol. 40, Issue 03, pp. 121 - 136

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