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【With the same tag:【marketing management】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects

Ye Weiling, Zhang Murong, Xu Su

With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...

First published at: Jun 20, 2025

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doi:10.16538/j.cnki.fem.20250318.301

Foreign Economics & Management, Vol. 47, Issue 06, pp. 3 - 17

| F270

Awe: A Complex Emotion and Its Prospects in the Field of Consumer Behavior

Ye Weiling, Zhou Xinyue, Huang Rong

Awe is a complex emotion when individuals generate multiple related emotions because of an inability to assimilate stimulus into current knowledge structures. The difficulty as well as mea...

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.006

Foreign Economics & Management, Vol. 40, Issue 05, pp. 69 - 83

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