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Same Tag Articles
【With the same tag:【marketing effect】 Found 3 articles】
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MARKETING
| F270
“Sound” Touches Hearts: The
Marketing Effect
, Mechanism, and Automatic Extraction Technique of Audio
Ran Yaxuan
,
Dong Linkang
,
Huang Yuting
, et al
As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...
First published at: Nov 20, 2024
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(2066.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20240815.301
Foreign Economics & Management
, Vol. 46, Issue 11
, pp. 85 - 102
MARKETING
| F270
Marketing Effect
, Influence Factors, and Mechanisms of Advertisement Dynamism
Chu Xing-Yu (Marcos)
,
Tang Liulu
,
Dickson Tok
, et al
Advertisement (ad) dynamism is a strategy that has been widely used in marketing practice. With the development of advertising media, modern advertising has gradually shifted from print to...
First published at: Oct 20, 2022
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(802.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220621.302
Foreign Economics & Management
, Vol. 44, Issue 10
, pp. 104 - 116
| F270
Para-social Interaction in Social Media and Its
Marketing Effect
iveness
Yuan Denghua
,
Gao Lidan
The rapid development of social media(such as live streaming, short videos, Vlogs, etc.)has attracted scholars’ attention to the theory of para-social interaction. Different from t...
First published at: Jul 01, 2020
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(707.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200407.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 21 - 35
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