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【With the same tag:【internet celebrity】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand

Zou Yufeng, Lu Xianghua, Li Fengyao

In recent years, the development of live streaming e-commerce is in full swing, especially the Internet celebrity live streaming e-commerce has repeatedly created sales miracles. However, ...

First published at: May 20, 2023

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doi:10.16538/j.cnki.fem.20221102.301

Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152

| F270

Influencer Marketing from the Perspective of Internet Celebrity Economy: A Literature Review and Prospects

Jia Weiwei, Bie Yongyue

With the rise of internet celebrity economy and the rapid development of diversified social media platforms, influencer marketing, as a new and efficient marketing strategy, has triggered ...

First published at: Jan 20, 2021

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doi:10.16538/j.cnki.fem.20201122.301

Foreign Economics & Management, Vol. 43, Issue 01, pp. 23 - 43

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