Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【humor】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

The Impact of Humorous Advertising on Brand Gender

Du Weiyu, Shi Zhaohao, Ke Wenjie

Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...

First published at: Dec 20, 2023

View: HTML | PDF | Download PDF(1887.3 KB) | ESI

doi:10.16538/j.cnki.fem.20230712.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151

| F270

A Literature Review of Leadership Humor and Prospects

Jing Baofeng, Zhou Xia

Humor is ubiquitous in the workplace. Since leaders are regarded as agents of organizations and hold power, leadership humor has an important impact on employees and organizations. Leaders...

First published at: Mar 01, 2019

View: HTML | PDF | Download PDF(949.8 KB) | ESI

doi:10.16538/j.cnki.fem.2019.03.005

Foreign Economics & Management, Vol. 41, Issue 03, pp. 70 - 84

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433