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Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi, He Jiaxun
First published at: Jan 20, 2017
View: HTML | PDF | Download PDF(1230.9 KB) | ESI
doi:10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67
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