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Same Tag Articles
【With the same tag:【firm value】 Found 2 articles】
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MARKETING
| F270
The Impact of Brand Architecture Strategy on
Firm Value
and Its Mechanism
Jiang Lianxiong
,
Lan Ziyuan
,
Xu Yifan
, et al
How to manage the brand system to achieve higher business growth and operating performance is critical to modern firms’ business operation and marketing management. However, existing...
First published at: Nov 20, 2022
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(1537.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220815.301
Foreign Economics & Management
, Vol. 44, Issue 11
, pp. 3 - 28
| F275
Research on the Contagious Effect of Firm Financialization
Wang Ying
,
Cao Tingqiu
Considering the characteristics of China’s relational society, this paper analyzes why listed companies are keen on financial asset allocation from the perspective of relationship ne...
First published at: Dec 03, 2020
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(1205.5 KB) |
ESI
doi:
10.16538/j.cnki.jfe.20190813.101
Journal of Finance and Economics
, Vol. 46, Issue 12
, pp. 152 - 166
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