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【With the same tag:【consumers】 Found 6 articles】 /Page Order by: Asce Desc

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MARKETING | F270

How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory

Zhang Yicong, Guo Xiaoling, Xu Zhennan

Within the context of economic globalization, it is increasingly common for brands to use foreign cultural elements in their marketing activities. However, the reasons for the success or f...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230605.301

Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35

| D912.29

Improvement of E-commerce Platform Responsibility Legislation for Consumer Protection from the Perspective of Informational Interests

In order to protect the rights and interests of online consumers, China’s legislation sets strict legal liabilities for e-commerce platforms, but the proportion of consumers getting compe...

First published at: Feb 01, 2022

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doi:10.16538/j.cnki.jsufe.2022.01.010

Journal of Shanghai University of Finance and Economics, Vol. 24, Issue 01, pp. 137 - 152

| D912.294

Algorithmic Discrimination against Consumers: Behavior Mechanism, Profit and Loss Definition, and Compound Regulation

Algorithmic technology has the dark side of discriminating consumers while realizing the value of data. In order to solve the problem that algorithms discriminate against consumers, this a...

First published at: Apr 01, 2021

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doi:10.16538/j.cnki.jsufe.2021.02.002

Journal of Shanghai University of Finance and Economics, Vol. 23, Issue 02, pp. 17 - 33

| F270

Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory

Han Xiaoyi, Xu Zhengliang

With the booming development of e-commerce live broadcasting, e-commerce anchors, as the main body of this model, play an increasingly important role. However, due to the proliferation of ...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200820.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75

| F270

Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design

Shang Xiaoyan, Guo Xiaoling

Nowadays design has become the third driver of innovation after technology and market. Brand logo design reflects the “appearance” of the brand, which influences the brand image, custome...

First published at: Jan 01, 2020

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doi:10.16538/j.cnki.fem.20191111.001

Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69

| F270

The Forest or the Tree? A Review on Mindsets and Consumer Decisions

Liu Xiaoping, Mao Lijing, Deng Wenxiang

Although existing research has entered the study of consumer behavior decision-making issues from the perspective of mindsets, there are still many aspects that deserve further discussions...

First published at: Aug 01, 2018

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doi:10.16538/j.cnki.fem.2018.08.007

Foreign Economics & Management, Vol. 40, Issue 08, pp. 87 - 97

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