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【With the same tag:【consumer psychology】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Secret Consumption: A Review and Prospects

Xu Huan, You Tingting, Zhang Min, et al

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

Artificial Intelligence Marketing: A Research Review and Prospects

Zhu Guowei, Gao Wenli, Liu Jiahui, et al

The development of artificial intelligence provides new opportunities and solutions for marketing and promotes the transformation of marketing to intelligence. Many companies have begun to...

First published at: Jul 20, 2021

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doi:10.16538/j.cnki.fem.20201226.301

Foreign Economics & Management, Vol. 43, Issue 07, pp. 86 - 96

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