Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【color】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

View: HTML | PDF | Download PDF(679.9 KB) | ESI

doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| F270

Color Marketing Research: Review and Prospects

Huang Jing, Wang Zhengrong, Yang Dechun, et al

Color is a key factor in marketing research. Color factors cannot be separated from the product packaging design, terminal environment, online shopping and other marketing activities. In t...

First published at: Oct 01, 2018

View: HTML | PDF | Download PDF(639.7 KB) | ESI

doi:10.16538/j.cnki.fem.2018.10.004

Foreign Economics & Management, Vol. 40, Issue 10, pp. 40 - 53

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2025 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433