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【With the same tag:【brand management】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects

Ye Weiling, Zhang Murong, Xu Su

With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...

First published at: Jun 20, 2025

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doi:10.16538/j.cnki.fem.20250318.301

Foreign Economics & Management, Vol. 47, Issue 06, pp. 3 - 17

MARKETING | F270

From Things to People: The Concept, Shaping, and Outcomes of Personal Brand

Gao Weihe, Wang Deyong

The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230712.303

Foreign Economics & Management, Vol. 46, Issue 03, pp. 36 - 52

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