Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【brand equity】 Found 3 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

| F270

Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review

He Jiaxun, Wu Yi

In recent years, the importance of nation branding has gained increasing notice both from academia and practitioners. Adapting classical consumer-based brand equity theories to nation bran...

First published at: May 01, 2020

View: HTML | PDF | Download PDF(617.3 KB) | ESI

doi:10.16538/j.cnki.fem.20200203.303

Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16

| F270

Research on the Effect of Value Co-creation Interactive Behavior on Brand Equity

Sun Yongbo, Ding Yixin, Wang Yong

The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...

First published at: Apr 01, 2018

View: HTML | PDF | Download PDF(866.7 KB) | ESI

doi:10.16538/j.cnki.fem.2018.04.010

Foreign Economics & Management, Vol. 40, Issue 04, pp. 125 - 139

| F270

Global Brand Equity: Conceptualization, Measurement and Influencing Factors

Wu Yi, He Jiaxun

Global brand equity reflects the value sources that differentiate global brands from other common brands, which is an important research topic recently concerned by international academia ...

First published at: Jan 20, 2017

View: HTML | PDF | Download PDF(1230.9 KB) | ESI

doi:10.16538/j.cnki.fem.2017.01.003

Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433