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Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention
Zhou Yijin, Mao Shiman, Chen Xiaoyan
First published at: Feb 01, 2020
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doi:10.16538/j.cnki.fem.20191112.001
Foreign Economics & Management, Vol. 42, Issue 02, pp. 43 - 58
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