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【With the same tag:【anchoring effect】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Random Discount Tactics on the Intention to Buy: Roles of Anchoring Effect and Price Fairness Perception

Xie Chunya, Chang En-Chung, Sun Wenwen

Random discount is an uncertain mode of cash discount provided by companies to consumers, which refers that consumers receive different amounts of discounts based on pre-set probability fa...

First published at: Oct 20, 2022

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doi:10.16538/j.cnki.fem.20220115.202

Foreign Economics & Management, Vol. 44, Issue 10, pp. 70 - 86

| F016；F061.2

The Pricing Mechanism in the Market under Uncertainty: A Reflection on Neo-classical Price Theory Based on the Analysis Framework of Psychology and Power

Modern economics seeks market equilibrium price based on the cross of supply and demand curves, and which depends on such presuppositions that consumer preference, producer costs as well a...

First published at: May 01, 2018

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doi:10.16538/j.cnki.jfe.2018.05.005

Journal of Finance and Economics, Vol. 44, Issue 05, pp. 61 - 82

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