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The Impact of Humorous Advertising on Brand Gender
Du Weiyu, Shi Zhaohao, Ke Wenjie
First published at: Dec 20, 2023
View: HTML | PDF | Download PDF(1887.3 KB) | ESI
doi:10.16538/j.cnki.fem.20230712.302
Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151
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