马永生. Brand Relationship Management:New Development of Marketing Theory[J]. Journal of Finance and Economics, 2001, 27(12): 44–49.
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Journal of Finance and Economics
LiuYuanchun, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YaoLan BaoXiaohua HuangJun, Vice Editor-in-Chief
Brand Relationship Management:New Development of Marketing Theory
Journal of Finance and Economics Vol. 27, Issue 12, pp. 44 - 49 (2001)
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