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Same Author Name Articles
【With the same author name:【马建峰】 Found 1 articles】
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MARKETING
| F270
A Literature Review of Customer Gratitude and Future Prospects
Tu Hongwei
,
Zhang Zhihui
,
Ma Jianfeng
As an important emotion state that effectively connects the relationship between enterprises and customers, customer gratitude not only helps to stimulate customers’ emotion and cogn...
First published at: Feb 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20200803.301
Foreign Economics & Management
, Vol. 43, Issue 02
, pp. 68 - 83
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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