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Same Author Name Articles
【With the same author name:【邹健】 Found 1 articles】
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MARKETING
| F270
A Systematic Review of Emojis Research and Its Prospects: Emojis Usage in Marketing and Its Implications
Zou Jian
,
Jiang Xiaodong
As emojis have penetrated every field in daily life, they have become critical management and marketing tools. With the popularity of emojis, emoji marketing was born. Emoji marketing refe...
First published at: Apr 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20211111.204
Foreign Economics & Management
, Vol. 44, Issue 04
, pp. 106 - 119
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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