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Same Author Name Articles
【With the same author name:【许焕】 Found 1 articles】
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MARKETING
| F270
Secret Consumption: A Review and Prospects
Xu Huan
,
You Tingting
,
Zhang Min
, et al
Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...
First published at: Nov 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20240227.301
Foreign Economics & Management
, Vol. 46, Issue 11
, pp. 103 - 121
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