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  MARKETING  |  F270
The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism
Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al
First published at: Nov 20, 2022
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doi:10.16538/j.cnki.fem.20220815.301
Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28
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