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Same Author Name Articles
【With the same author name:【葛万达】 Found 1 articles】
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| F270
Can Brand Green Extension Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset
Sheng Guanghua
,
Gong Siyu
,
Ge Wanda
Brand green extension of enterprises refers to launching new green products with the support of the market influence from mature brands. It can not only help enterprises quickly and effect...
First published at: Apr 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.2019.04.008
Foreign Economics & Management
, Vol. 41, Issue 04
, pp. 98 - 110
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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