Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【王海燕】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

View: HTML | PDF | Download PDF(1592.1 KB) | ESI

doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

| C912.68；F202

Social Interaction and Family Entrepreneurship

Hu Hao, Wang Haiyan, Zhang Peiying

Since the call of Premier Li Keqiang for the " mass entrepreneurship and innovation”, the society has set off a wave of entrepreneurship for all. Among them, college students, i...

First published at: Dec 01, 2018

View: HTML | PDF | Download PDF(1122.0 KB) | ESI

doi:10.16538/j.cnki.jfe.2018.12.003

Journal of Finance and Economics, Vol. 44, Issue 12, pp. 31 - 43

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2026 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433